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Jun 4, 2021Liked by Leander Schaerlaeckens

It is interesting how these lower division teams have been able to garner attention locally, regionally & globally through their unique branding & design. I had seen all the clubs you spoke up before and a handful mor such as Atlantic City FC (Poker chip & Aces designs). Makes you wonder if the single entity Jersey restrictions of MLS could loosen in the future or if it’s a bigger uniformity of league branding limiting clubs from beginning unique and creative.

Great read and excited to read more in the future!

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Thanks, Joe! I think there's a realization within MLS--as I mention briefly in the piece--that jersey culture is a thing and that it had better get on board with it. Some teams are very proactive about it; others less so. Same is true in the NWSL, where some teams like Racing Louisville are putting together incredible kits.

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